Squier® at Russo's Guitar Center

Squier Electric Guitars               Squier Acoustic Guitars

                     Squier Bass Guitars                   Squier Starter Packs

Jerome Bonaparte “J.B.” Squier, a young English immigrant who arrived in Battle Creek, Mich., in the latter part of the 19th century, was a farmer and shoemaker who had learned the fine European art of violin making. He moved to Boston in 1881, where he built and repaired violins with his son, Victor Carroll (V.C.) Squier. To this day, their violins are noted for their exceptional varnishes, and they command high prices as fine examples of early U.S. instrument craftsmanship. Indeed, J.B. Squier ranks among the best-known U.S.-trained violin makers and is often referred to as “the American Stradivarius.”

Victor returned to Battle Creek, where he opened his own shop in 1890. As his business grew, Squier moved the company to 429 Lake Ave. and eventually to 427 Capitol Ave, S.W.—the famous “fiddle factory” of Battle Creek. With a limited market for violins in Battle Creek, however, Squier astutely sought relationships with national music schools and famous violinists.

Up to 1900, the best violin strings were made in Europe. Victor Squier started making his own hand-wound violin strings, and the business grew so quickly that he and his employees improvised a dramatic production increase by converting a treadle sewing machine into a string winder capable of producing 1,000 uniformly high-quality strings per day. Squier violin, banjo and guitar strings became well known nationwide and were especially popular among students because of their reasonable price.

In the 1930s, Squier began making strings for the era’s new electric instruments; the company also sold pianos, radios and phonograph records until divesting itself of all string-related products in 1961.

Fender entered the picture in the 1950s, when the V.C. Squier Company began supplying Southern California inventor and businessman Leo Fender with strings for his unusual new electric guitars. The V.C. Squier Company became an official original equipment manufacturer for Fender in 1963, and Fender bought the V.C. Squier string company in early 1965 shortly before Fender itself was bought by CBS in May of that year. By the mid-1970s, the Squier name was retired as the strings had taken the Fender name.